Privacy Policy

By visiting and using, you agree that AKASEL A/S can process and store your personal information and cookies in accordance with the following data- and cookie policy. Cookies are used to make function correctly. Among other things, we use cookies to make it possible to add products to the cart, log into the site and to improve our website in general.

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Privacy- and Personal Data Policy

This privacy- and personal data policy is summarised to better inform you as a customer about which personal data AKASEL A/S stores, as well as how we process it – personal data understood as all data which can be referred back to an individual person.

AKASEL A/S respects all wishes to keep personal information provided online secret, and we are aware of the need to adequately protect and safely process all personal information we receive.

If the following personal data policy cannot be accepted, AKASEL A/S retains the right to reject orders and other inquiries, as the absence of acceptance may result in AKASEL A/S not being able to service the agreement as required by law.

Personal Information

Personal information covers all data, which can be used to identify persons included but not limited to first, middle and last names, age, gender, job, physical addresses both private and otherwise, e-mail address or other contact information, regardless of whether these relate to the person’s private home or their workplace.

Personal information likewise contains data with regards to behaviour, purchase history, economical information and the like, all of which are used to maintain the customer-provider relationship between customers and AKASEL A/S.

Which Personal Information Do We Store and Process?

You can access without providing your personal data to us. When accessing the website, an ID is provided for your session. This cannot be used to identify you.

AKASEL A/S requires a variety of personal information in order to be able to trade with you and your business, continually uphold the customer-client relationship as well as advertise products and services. Certain information is also collected and processed in accordance with white washing and accounting laws.

The following information may be stored and processed, when you visit; your e-mail address, first and last name, physical address, phone number, age, gender, technical details (including IP-addresses), behaviour (including: visited URLs, event triggers, actions such as clicks, log ins, time spent on web pages etc.), geographical data as well as any data deemed necessary to complete a transaction.

AKASEL A/S Stores and Processes Your Information, When You:

  • Create an account
  • Complete a purchase
  • Send inquiries, complaints and/or interact with AKASEL A/S
  • Subscribe to and/or interact with online advertising materials (including but not limited to newsletters, sms- or other notifications, ads displayed on third party websites etc.)
  • In other ways provide your personal information to AKASEL A/S
AKASEL A/S stores only the personal information that is necessary to deliver a service or a product, advertise services or products or process inquiries.

AKASEL A/S does not store and/or purchase information that can be used to identify persons, from third parties.

AKASEL A/S makes use of renowned and credible payment gateways in handling online card transactions, and thus does not store information regarding payment cards. Be aware that information regarding invoices and banks is stored with regard to applicable laws, including white washing and accounting laws.

How Do We Use Your Information?

We may make use of the stored information in the following ways:

  • To personalise your experience via e-mail and on the website through personal recommendations based on your purchase history
  • To improve and advertise from AKASEL A/S
  • To better be able to service you when inquiring with customer services
  • To administer contests, customer research and more
  • To handle your order as quickly as possible
  • To acquire product and trustpilot reviews
  • To follow up on inquiries
  • To advertise in general

How Do We Protect Your Information?

Our website is scanned regularly for breaches in security and weaknesses, to allow us to shut down any potential data leaks as quickly as possible, thereby making our website as safe as possible. The website is also scanned regularly for malware.

Your personal information is stored on secure networks, which can only be accessed by a select few employees with the rights to this type of information. These are subject to our personal data policy, which guarantees your rights and ensures that all applicable laws regarding the area are upheld.

In addition to the above, any sensitive information or information regarding payments is stored and processed on encrypted servers that can not be accessed from the outside. Credit card information is processed by payment gateways and cannot be accessed by either AKASEL A/S or employees with the payment gateways. These transactions are not stored on internal servers and are at no point processed by AKASEL A/S itself.

Who Do We Provide Your Information To?

Personal information provided on or via phone is only given to:

  • Internal departments/personnel
  • Trusted third parties that are necessary to uphold agreements in regards to delivery, payment and services including debt collection and other judicial matters
  • Business partners with regards to maintaining your account and/or advertising

To provide you the best possible experience on AKASEL A/S’s websites, we keep statistics with regard to how users use our sites. These statistics are used exclusively in an anonymous form to see which pages and which content users interact with.

AKASEL A/S may use Google Analytics to gather visitor statistics and will in this case pass on IP addresses to Google Analytics. Google Analytics’ privacy policy is accepted by visiting and can be found here:

Amongst AKASEL A/S and all business partners and suppliers exist a data processing agreement, which must protect the interests of users and customers at all times. These agreements can be provided at request at any time.

Where Is Your Personal Information Stored?

Your information is stored on servers in the EU. Some personal information is administered by a third party (data processor), who stores and processes personal information on behalf of AKASEL A/S with regards to this data policy and the applicable laws surrounding protection of personal data.

How Long Do We Keep Your Personal Information?

In an active customer relationship, your data will be stored as long as is necessary for us to be able to service you. Should the relationship end, your data will be stored for up to two years, depending on the type of data.

You can at any time ask to see this data or have them deleted. Because of other laws (such as accounting- and white washing laws, respectively) all transactional data, including contact and business information, is stored for five years.

Data Leakage

We take safety breaches and data leakage very seriously. If we suspect a data leak from internal servers at AKASEL A/S or from external partners, a group of initiatives will immediately be deployed to secure our customers and users as best as possible.

This includes making clear the scope of potential damage, informing potentially affected customers and users, informing the Danish Data Protection Agency as well as actions meant to isolate and reduce the scope of the leaks.

Should we suspect a data leak from AKASEL A/S or any external partners, all implicated parties, including the user, will be informed of this within 72 hours. If you ever suspect that your data has leaked from AKASEL A/S, please contact us at any time.

Access to Information

You can always change your account information or areas of interest and hereby declare, whether you want to be contacted with regards to offers on products or services or unsubscribe from newsletters.

You can always be informed about which of your personal information we have registered. If you wish to receive a copy of this information, please contact us.

Should you wish all your data to be deleted, please contact os as well.

Note that once we have deleted this data, it cannot be recreated. Data that needs to be stored with regard to applicable laws cannot be deleted upon request.


We frequently revise our data processing processes. This policy is updated once every year.

Contact, Changes and Updates to the Person Data Policy

AKASEL A/S is dedicated to upholding legal demand for protecting the privacy of our users.

Should you have questions or comments in regards to our data policy, or in regards to how we use your personal information, please contact us.

If at any point you wish to unsubscribe from, for example, a newsletter, you may follow the instructions given at the bottom of every e-mail. If you are experiencing issues with unsubscribing, please contact us.

By unsubscribing from advertising from AKASEL A/S, all previous commitments made with us will be deleted. These cannot be recreated, and should you at any point wish to be given insight into what we have previously sent you, such as previous offers, campaigns and the like, we wish to make you aware that these cannot be recreated.


+45 57 84 05 01